Design-led growth for Gift Cards revenue
Design-led growth for Gift Cards revenue
Design-led growth for Gift Cards revenue
John Lewis & Partners
Lead designer
2023 - 2024
Web
Design flexibility was limited, and we didn’t even control the checkout experience
Design flexibility was limited, and we didn’t even control the checkout experience
Design flexibility was limited, and we didn’t even control the checkout experience
Design flexibility was limited, and we didn’t even control the checkout experience
Design flexibility was limited, and we didn’t even control the checkout experience
Design flexibility was limited, and we didn’t even control the checkout experience
Gift card sales were declining
Gift card sales were declining
But by rethinking how customers discover, explore, and select gift cards, I helped increase revenue by 7.1% YoY—without a full redesign or backend access. Through clever experimentation, focused UX improvements, and collaborative iteration, we turned a stagnant B2C channel into a growing one.
But by rethinking how customers discover, explore, and select gift cards, I helped increase revenue by 7.1% YoY—without a full redesign or backend access. Through clever experimentation, focused UX improvements, and collaborative iteration, we turned a stagnant B2C channel into a growing one.
The impact
%
Increase in YoY
gift card revenue
%
CTR from
landing page
%
Increase in
checkout conversion
%
Increased
Average Order Value
%
Boost on
Customer Satisfaction
The impact
%
Increase in YoY gift card revenue
%
CTR from landing page
%
Increase in checkout conversion
%
Increased
Average Order Value
%
Boost on Customer Satisfaction
The impact
%
Increase in YoY
gift card revenue
Increase in YoY
gift card revenue
%
CTR from
landing page
CTR from
landing page
%
Increase in
checkout conversion
Increase in
checkout conversion
%
Increased
Average Order Value
Increased
Average Order Value
%
Boost on
Customer Satisfaction
Boost on
Customer Satisfaction