Reviving engagement
with gamification
Reviving engagement
with gamification
Reviving engagement
with gamification
Reviving engagement
with gamification
John Lewis & Partners
Lead designer
2023 - 2024
Web
Post-purchase engagement was fading fast
Post-purchase engagement was fading fast
Post-purchase engagement was fading fast
Post-purchase engagement
was fading fast
Post-purchase engagement was fading fast
What started as a festive experiment
What started as a festive experiment
Turned into a scalable engagement engine. Across two campaigns, we increased return visits, generated buzz on social, and drove hundreds of thousands in revenue — proving that playful design can drive serious business impact.
Turned into a scalable engagement engine. Across two campaigns, we increased return visits, generated buzz on social, and drove hundreds of thousands in revenue — proving that playful design can drive serious business impact.
The impact
-
%
Exit rate dropped
£££
Six-figure revenue uplift
%
Conversion rate post-play
%
Of players
created accounts
The impact
-
%
Exit rate
dropped
£££
Six-figure
revenue uplift
%
Conversion rate
post-play
%
Of players
created accounts
The impact
-
%
Exit rate
dropped
£££
Six-figure
revenue uplift
%
Conversion rate
post-play
%
Of players
created accounts