I’m Casian, a Senior Product Designer with seven years of experience in design, illustration, and animation. Currently at John Lewis & Partners and looking for my next challenge.
If the pixels don’t lift revenue and win customers over, I redraw them.
Fast facts
Stack
Figma, Framer, Adobe CC, GA4, Contentsquare, Monetate, a dash of code, and embracing AI.
Awards
Baymard Institute Top 1 % UX (2024)
1st place Web3Slam Hackathon
I'm fluent in
English, Spanish, and Romanian
Next stop
Swapping London drizzle for Spanish sun later this year.
Product–market fit and growth design fascinates me, so I’m tackling the d.MBA programme to tighten the link between design moves and the P&L.
What gets me up in the morning
Design that moves the numbers. A festive mini‑game that cut exit rates by 28 % and pulled in six‑figure revenue? Yes, please.
Smooth journeys. Reworked the John Lewis returns flow—CSAT up 16%, £200k saved, and refunds flipped into exchanges.
Lean experiments. Nudged gift‑card revenue 7 % higher with nothing but smart UX tweaks.
My toolkit
End‑to‑end product design—from scrappy discovery to polished delivery
Cross‑functional wrangling (dev × data × copy)
A dash of illustration, motion, and brand work when the story needs it
A quick rewind
Now: Senior Product Designer, John Lewis & Partners (Oct 2022 – present)
Before: Product Designer, RAPP—health‑tech and fintech projects for PayPal, IKEA, Merck & many others.
Earlier: Freelance designer & illustrator + hospitality hustler—great for empathy and graft